### [2026 State of the Media Report](/content/resources/guides-and-reports/sotm/index.html)

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### [What Sports & Entertainment Reporters Actually Want From Your PR Pitch](/content/resources/articles/how-to-pitch-sports-entertainment-reporters/index.html)

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### [20 Starter AI Prompts for PR Professionals](/content/resources/tip-sheets/effective-ai-prompts-pr/index.html)

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### [AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches](/content/resources/articles/ai-in-journalism/index.html)

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### [How Visit Bentonville Earns National Media Coverage and Proves ROI with Cision](/content/resources/case-studies/how-visit-bentonville-earns-national-media-coverage-and-proves-roi-with-cision/index.html)

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### [Take Control of Your AI Visibility](/content/resources/webinars-and-events/take-control-of-your-ai-visibility/index.html)

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### [A PR Strategy Without LLM Monitoring Isn't a Strategy at All](/content/resources/articles/a-pr-strategy-without-llm-monitoring-isnt-a-strategy-at-all/index.html)

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### [5 Biggest Journalism Challenges the Media Faces Today](/content/resources/articles/5-biggest-journalism-challenges-the-media-faces-today/index.html)

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### [How to Win Over Journalists for More Earned Media Coverage](/content/resources/tip-sheets/how-to-win-over-journalists-for-more-earned-media-coverage/index.html)

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### [From Lionel Messi to Ranch Dressing: How the Media Is Covering the World's Biggest Football Tournament](/content/resources/articles/from-lionel-messi-to-ranch-dressing-how-the-media-is-covering-the-worlds-biggest-football-tournament/index.html)

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### [12 Media Pitching Tips Directly From Journalists](/content/resources/tip-sheets/12-media-pitching-tips-directly-from-journalists/index.html)

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### [Why Do Journalists Ignore Your PR Pitch?](/content/resources/articles/why-do-journalists-ignore-your-pr-pitch/index.html)

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### [AI Is Not the Focus. Better Decisions Are](/content/resources/articles/ai-is-not-the-focus-better-decisions-are/index.html)