# 2026 State of the Media Report

1,800+ journalists reveal what they want from PR – and how to deliver it.

## The biggest challenges journalists face in 2026 – and why it matters for PR

## The pitching tactics that stand out and help secure quality coverage

## How journalists feel about the use of AI in PR outreach

## Step 1 of 3

**Email address**

## Step 2 of 3

**Company**  
**Job title**  
Select: CEO, COO, CFO, CMO, Director, Manager, Partner or principal, Specialist, Vice President, Other

## Step 3 of 3

**First name**  
**Last name**  
**Country**  
Select: United States, Canada, United Kingdom, Afghanistan, Åland Islands, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China (Mainland), Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Congo, Congo, The Dem. Republic Of, Cook Islands, Costa Rica, Côte D'Ivore, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, French Southern Terr., Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard/McDonald Isls., Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea (North), Korea (South), Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar, N. Mariana Isls., Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Norway, Oman, Pakistan, Palau, Palestinian Territory, Occupied, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Qatar, Reunion, Romania, Russian Federation, Rwanda, Saint Kitts and Nevis, Saint Lucia, Samoa, San Marino, Sao Tome/Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovak Republic, Slovenia, Solomon Islands, Somalia, South Africa, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, St. Vincent and Grenadines, Sudan, Suriname, Svalbard/Jan Mayen Isls., Swaziland, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks/Caicos Isls., Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, US Minor Outlying Is., Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Viet Nam, Virgin Islands (British), Virgin Islands (U.S.), Wallis/Futuna Isls., Western Sahara, Yemen, Zambia, Zimbabwe.

**Phone number**  
- United States +1  
- United Kingdom +44  
- Afghanistan (‫افغانستان‬‎) +93  
- Albania (Shqipëri) +355  
... (and others)

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