### [2026 State of the Media Report](/content/resources/guides-and-reports/sotm/index.html)

[Get the Report](/content/resources/guides-and-reports/sotm/index.html)

### [What Sports & Entertainment Reporters Actually Want From Your PR Pitch](/content/resources/articles/how-to-pitch-sports-entertainment-reporters/index.html)

### [20 Starter AI Prompts for PR Professionals](/content/resources/tip-sheets/effective-ai-prompts-pr/index.html)

### [AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches](/content/resources/articles/ai-in-journalism/index.html)

## All Resources

### What Sports & Entertainment Reporters Actually Want From Your PR Pitch

Media Relations, Media Planning & Strategy

### 20 Starter AI Prompts for PR Professionals

Communications 101, Media Planning & Strategy

### AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches

Media Relations, Communications 101

### How Visit Bentonville Earns National Media Coverage and Proves ROI with Cision

Media Relations, Measurement Analytics

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### Take Control of Your AI Visibility

Brand & Reputation Management, Measurement Analytics

### A PR Strategy Without LLM Monitoring Isn't a Strategy at All

Media Planning & Strategy, Media Monitoring

### 5 Biggest Journalism Challenges the Media Faces Today

Media Relations, Communications 101

### How to Win Over Journalists for More Earned Media Coverage

Media Relations, Media Planning & Strategy

### From Lionel Messi to Ranch Dressing: How the Media Is Covering the World's Biggest Football Tournament

Media Monitoring, Brand & Reputation Management

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### 12 Media Pitching Tips Directly From Journalists

Media Relations, Communications 101

### Why Do Journalists Ignore Your PR Pitch?

Media Relations, Media Planning & Strategy

### AI Is Not the Focus. Better Decisions Are

Media Planning & Strategy, Media Monitoring