# Learn How Leading Brands are Connecting Comms to the Bottom Line

## Proving the impact of earned media

There is one constant factor that comms professionals struggle with during their day-to-day works lives, and that’s connecting comms to the bottom line. How do they convince their C-Suite that earned media really works and more importantly, how do you prove it to them?

Adobe was able to change C-Suite perception of metrics and prove ROI through efficiency.

Ford Motor Company’s launch of the Mustang Mach-E put earned media in the driver’s seat.

With a little innovation and tactical planning, it can be done. See how these drivers of the industry were able to accomplish it.

### Case Studies

- [Elevating Public Sector Communications with Cision: Ontario College of Social Workers and Social Service Workers](/content/resources/case-studies/ontario-college-of-social-service-workers/index.html)

- [Building a Robust Earnings Strategy with Multimedia Distribution](/content/resources/case-studies/ceva/index.html)

- [Responding to a Crisis - Uber’s Cyber Hack](/content/resources/case-studies/uber-cyber-hack/index.html)

- [Here Comms Santa Claus: Cision's most festive case study is here!](/content/resources/articles/here-comms-santa-claus-cisions-most-festive-case-study-is-here/index.html)