# How a Nonprofit Shifted Its PR Strategy in 2020

## Pivoting in challenging times

Despite all of the uncertainty and noise in 2020, there are nonprofits providing shining examples of adapting their PR strategies to ensure commitment to their vision. **Have you effectively shifted your organization's awareness and PR strategy this year?**

In our eBook we take a closer look at how St. Baldrick's Foundation was able to quickly assess the effects of the pandemic and pivot from their in-person events to create an online community that continues to fund their mission.

### Get the eBook to Learn About::

- How the events of this year added to existing problems nonprofits normally face.
- How the foundation quickly and efficiently adjusted their PR strategy to support their mission.
- Steps orgs can take to cut through the noise during challenging times.

[Elevating Public Sector Communications with Cision: Ontario College of Social Workers and Social Service Workers ](/content/resources/case-studies/ontario-college-of-social-service-workers/index.html)

[Building a Robust Earnings Strategy with Multimedia Distribution](/content/resources/case-studies/ceva/index.html)

[Responding to a Crisis - Uber’s Cyber Hack](/content/resources/case-studies/uber-cyber-hack/index.html)

[Here Comms Santa Claus: Cision's most festive case study is here!](/content/resources/articles/here-comms-santa-claus-cisions-most-festive-case-study-is-here/index.html)